Liquor industry crisis

Global climate change is having a profound impact on the wine industry. Some of the world's most prized wine regions could disappear in the coming decades due to the impacts of the climate crisis. More frequent extreme heat, droughts and erratic rainfall are already having an impact on winemaking. For example, grape harvest dates in France's Bordeaux and Alsace regions have moved significantly earlier, resulting in wines with increased alcohol content.

In addition, supply chain issues have also impacted the wine industry, resulting in production and operational difficulties. Global wine production fell in 2023 to its lowest level since 1961. These problems are expected to continue in the coming years.

The rise of NMN supplements

Against this backdrop, the rise of NMN (nicotinamide nucleotide) supplements has attracted attention. NMN is a naturally occurring molecule that is the precursor of nicotinamide adenine dinucleotide (NAD+). NAD+ is an essential coenzyme that plays a role in a variety of biological processes, including aging and gene expression.

Although clinical studies of NMN are still ongoing, existing research suggests that NMN supplements may have potential benefits on aging, metabolism, and overall health. For example, a 2022 randomized controlled trial found that taking a 250 mg NMN supplement for 12 weeks significantly increased NAD+ levels.

Conclusion

The alcohol industry crisis and the rise of NMN supplements reflect the challenges and opportunities of the times we live in. The impact of climate change on the global wine industry reminds us that we must find new adaptation strategies and solutions. At the same time, the rise of new supplements such as NMN offers us new possibilities to help us deal with aging and health issues. These two seemingly unrelated topics actually reflect our pursuit of a more sustainable and healthier future.